by James Hickey | Apr 29, 2026 | News Brief
Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The integration focuses on autonomous revenue orchestration, reducing friction and enhancing productivity for sales teams. Xactly has...
by James Hickey | Apr 29, 2026 | Feature
Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending the lifespan and reach of event messaging. By connecting event engagement data with multi-channel ABM campaigns, B2B marketers can...
by James Hickey | Apr 28, 2026 | News Brief
Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows a 73% increase in unique household reach and a 24% lift in new customer acquisition. tvScientific by Pinterest...
by James Hickey | Apr 28, 2026 | News Brief
Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The server supports conversational access to campaign data, replacing manual reporting and fragmented workflows....
by James Hickey | Apr 27, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
