by James Hickey | Jul 30, 2025 | Feature
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers naturally. Cole’s insights in Brand...
by James Hickey | Jul 29, 2025 | News Brief
ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development. Representing a breakthrough in AI-powered sales coaching, Val is designed to help salespeople...
by James Hickey | Jul 29, 2025 | News Brief
Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. That is the top take away from the recently released recently...
by James Hickey | Jul 28, 2025 | News Brief
Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a data management platform,...
by James Hickey | Jul 28, 2025 | Blog
Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter and expectations higher, the difference between a successful webinar strategy and a wasteful one comes down to understanding the...
