by James Hickey | Mar 24, 2026 | News Brief
A joint survey from SurveyMonkey and Reddit showcase a fundamental shift in how business decisions are made as buyers prioritize peer validation over traditional vendor marketing in the early stages of the buying journey. The co-branded research study, titled The...
by James Hickey | Mar 23, 2026 | Blog
The old campaign optimization playbook is breaking as attribution is messy, buyer journeys are invisible, and artificial intelligence (AI) is changing how campaigns run— seemingly overnight. Yet marketing teams are still expected to deliver predictable pipeline. How...
by James Hickey | Mar 23, 2026 | News Brief
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a digital marketing partner specializing in performance media and audience data solutions. This acquisition integrates...
by James Hickey | Mar 23, 2026 | News Brief
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent report from Dreamdata. The LinkedIn Benchmarks Report 2026 found that LinkedIn is the only platform to deliver positive return on ad spend...
by James Hickey | Mar 19, 2026 | News Brief
Chalice AI, the platform-independent AI media decisioning company, has entered into strategic partnership with LiveRamp, the leading data collaboration partner, making Chalice Growth Scored Audiences available directly within LiveRamp’s ecosystem. LiveRamp customers...
