by James Hickey | Mar 18, 2026 | News Brief
BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video, and connected TV (CTV) capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent...
by James Hickey | Mar 18, 2026 | Feature
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today, marketers apply AI as broadly across data, content, and creativity as any industry. The State of AI in Marketing 2026 from Jasper explores how...
by James Hickey | Mar 17, 2026 | Blog
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms, the shift from traditional marketing funnels to more...
by James Hickey | Mar 17, 2026 | News Brief
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a rep‑free experience, according to a recently released survey from Gartner. The survey of nearly 650 B2B buyers found the shift is already underway—45% reported they used AI during a...
by James Hickey | Mar 16, 2026 | News Brief
TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director and Chair of Informa TechTarget effective March 1. Martell, the New York-based Chief Executive of Informa Markets, will succeed Mary...
