by James Hickey | Feb 2, 2026 | Feature
Benedict Evans, a renowned independent analyst and thought leader in the tech industry, is set to captivate audiences at the upcoming B2BMX 2026 with his keynote, “AI Eats the World.” Known for his ability to distill complex technological trends into...
by James Hickey | Jan 29, 2026 | News Brief
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company’s intelligence layer, Ads360 unites audience intelligence,...
by James Hickey | Jan 29, 2026 | News Brief
beehiiv Names Preeya Goenka CCO, Dan Krenitsyn COO beehiiv, the newsletter-first operating system for the content economy, announced the promotion of two executives: Preeya Goenka to Chief Customer Officer and Dan Krenitsyn to Chief Operating Officer. The leadership...
by James Hickey | Jan 29, 2026 | Case Studies
Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform. Initially developed in 2009, Semrush’s in-house platform was at the time state-of-the-art, featuring a first-click attribution model...
by James Hickey | Jan 28, 2026 | Blog
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if you dig deeper into these arguments, you usually find a common...
