by James Hickey | Sep 22, 2025 | News Brief
pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ, marketers can now identify and engage technology and services buyers with better precision across industries, regions, and cohorts...
by James Hickey | Sep 22, 2025 | Blog
As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning Series (SPS) slated for the last week of October, we are not...
by James Hickey | Sep 22, 2025 | News Brief
Adverity latest study revealed 45% of the data marketers use to make business decisions is incomplete, inaccurate, or out of date. And 43% of CMOs believe less than half of their marketing data can be trusted. Fixing the Foundation: The State of Marketing Data Quality...
by James Hickey | Sep 17, 2025 | News Brief
Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists, has been launched by Surfe. Unlike static databases, Market Signals is community-curated and use-case led. Sellers contribute...
by James Hickey | Sep 17, 2025 | Blog
The first sessions for B2BMX at Advertising Week New York 2025 are here! Sponsored by LinkedIn, the B2BMX stage at AWNY25 offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B shows. This is your...
