by James Hickey | Jun 17, 2025 | News Brief
Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content and drive real...
by James Hickey | Jun 17, 2025 | News Brief
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry, according to a Harris Poll released...
by James Hickey | Jun 16, 2025 | News Brief
Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and learning data in a single...
by James Hickey | Jun 16, 2025 | News Brief
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act as always-on collaborators built natively on...
by James Hickey | Jun 12, 2025 | News Brief
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and credibility with buyers. As a result, B2B buyers are turning to...
