by James Hickey | Mar 17, 2026 | News Brief
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a rep‑free experience, according to a recently released survey from Gartner. The survey of nearly 650 B2B buyers found the shift is already underway—45% reported they used AI during a...
by James Hickey | Mar 16, 2026 | News Brief
TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director and Chair of Informa TechTarget effective March 1. Martell, the New York-based Chief Executive of Informa Markets, will succeed Mary...
by James Hickey | Mar 16, 2026 | Blog
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level. The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement...
by James Hickey | Mar 16, 2026 | Feature
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in order to connect with their audiences in the age of artificial intelligence (AI). As marketers think about how to adapt the journey, workflows, and metrics...
by James Hickey | Mar 13, 2026 | Blog
That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference, from our keynotes, our trademark informative sessions, the workshops this year including the AI Hackathon, the networking going on the Marketplace, hallways and the...
