by James Hickey | Jun 12, 2025 | News Brief
Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals? Those are just three of the questions being asked in our annual...
by James Hickey | Jun 12, 2025 | Case Studies
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow” sales and proposal teams taking on additional responsibilities that results in workers becoming frustrated as they must develop their own...
by James Hickey | Jun 11, 2025 | Feature
A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of marketing strategy, with artificial intelligence (AI) enhancing its impact. Based on insights from 546 marketing professionals, The State of SMS Marketing: Adoption, AI...
by James Hickey | Jun 10, 2025 | News Brief
Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack EDGE. As a fully-integrated adaptive digital experience platform (DXP) that combines content and...
by James Hickey | Jun 10, 2025 | News Brief
Invoca has signed an agreement to acquire Symbl.ai, an artificial intelligence (AI)-driven human intelligence platform. The deal brings Symbl.ai’s broad set of AI capabilities into the Invoca platform, empowering companies to drive revenue through a modern buying...
