by James Hickey | Mar 12, 2026 | Blog
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to...
by James Hickey | Mar 11, 2026 | News Brief
A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline and revenue accountability as buying committees grow more complex and executive scrutiny increases. Based on a survey of 300 senior B2B marketing,...
by James Hickey | Mar 11, 2026 | Feature
B2B marketers heard from one of their own when OpenAI’s Head of B2B marketing detailed their professional capabilities in an era where artificial intelligence (AI) makes the impossible achievable. Dane Vahey’s keynote address at B2B Marketing Exchange (B2BMX) 2026,...
by James Hickey | Mar 11, 2026 | Blog
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Ashley Faus, Head of Lifecycle Marketing, Atlassian, starts off the day with a keynote address focused...
by James Hickey | Mar 10, 2026 | News Brief
B2B marketing organizations are facing growing pressure to prove real audience interest. To solve this problem, Vereigen Media is taking a modernized approach to content syndication with a new tool designed specifically for how today’s buyers research, evaluate, and...
