by James Hickey | Jun 10, 2025 | News Brief
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make it easier for customers to apply research and analysis to their own customer data and context– and to put those business insights to work. HubSpot is the first CRM to...
by James Hickey | Jun 9, 2025 | Blog
Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach to brand building and demand generation? Those are just three of the...
by James Hickey | Jun 9, 2025 | News Brief
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals as decision makers and individual contributors on those teams...
by James Hickey | Jun 5, 2025 | News Brief
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in...
by James Hickey | Jun 5, 2025 | News Brief
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains through artificial intelligence (AI) and data as 59% reported they have...
