by James Hickey | Nov 19, 2025 | Feature
B2B marketers are entering an era where AI acts as a co-analyst—speeding analysis, connecting structured and unstructured data, and automating first-pass reporting—while human judgment remains the arbiter of truth. The Harris Poll’s “Role of the Researcher in 2026 and...
by James Hickey | Nov 18, 2025 | News Brief
pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage, and activate in-market audiences worldwide. Powered by its advanced artificial intelligence (AI) foundation, pharosIQ can...
by James Hickey | Nov 18, 2025 | News Brief
A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly using it as trackable growth engine. The study, The State of B2B Out-of-Home Advertising Adoption, conducted by OneScreen.ai and B2B...
by James Hickey | Nov 17, 2025 | News Brief
Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools. Goldcast Agentic Video Editor automatically edits video content, including zooms, scene changes, B-roll, dynamic captions, and background music, so marketers can...
by James Hickey | Nov 17, 2025 | Blog
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. To help with that shift, we’re providing on-demand access to four pivotal sessions...
