by James Hickey | Nov 17, 2025 | News Brief
A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver better results amidst flat budgets, lean teams, and the rapid disruption from artificial intelligence. The report, Marketing Under Pressure: Inside the Minds...
by James Hickey | Nov 13, 2025 | Case Studies
Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in London. This allows drivers to rent a fully licensed vehicle for rideshare apps like Uber and Bolt, offering a flexible and cost-effective alternative to...
by James Hickey | Nov 12, 2025 | Feature
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career, not understanding the shorthand used can make you feel lost. The vocabulary of marketing is not static; it evolves alongside technology and strategy....
by James Hickey | Nov 11, 2025 | News Brief
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with...
by James Hickey | Nov 11, 2025 | Blog
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect. To help with that shift, we’re providing on-demand access to four pivotal sessions...
