by Kelly Lindenau | Feb 2, 2024 | Demanding Views
In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge of minimizing the cost of ever-growing tech tools without a...
by Kelly Lindenau | Feb 2, 2024 | Solution Spotlight
Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is designed to accelerate speed-to-business value through powerful integrations, deliver 100% marketable and compliant leads with...
by Kelly Lindenau | Feb 1, 2024 | Industry News
Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two strategic gifting companies. Kris Rudeegraap, CEO of...
by Kelly Lindenau | Jan 31, 2024 | Industry News
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer more self-serve capabilities to users. Specifically, the innovations...
by Kelly Lindenau | Jan 31, 2024 | Solution Spotlight
Conga’s revenue lifecycle management system is designed to unify order configuration, execution, fulfillment and contract renewal processes into one data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every...