by Kelly Lindenau | Dec 1, 2023 | Demanding Views
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual. This committee often consists of a wide variety of roles, possibly including an executive sponsor, upper/middle management decision makers, department...
by Kelly Lindenau | Dec 1, 2023 | Industry News
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences as part of its Business Holiday Promotion. Offering more than 30 customizable holiday-themed AR experiences, Cardii’s technology seeks to...
by Kelly Lindenau | Nov 29, 2023 | Industry News
Uberflip, a content engagement platform, announced Jeremy Schultz as the company’s new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz and Cogan seek to bring a refreshed strategic vision to Uberflip’s next chapter with...
by Kelly Lindenau | Nov 29, 2023 | Industry News
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said...
by Kelly Lindenau | Nov 28, 2023 | Solution Spotlight
Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners. Its enterprise-grade iPaaS integrates anything, anywhere, any way users want by bringing application, data, B2B, API and event integration...
