Software AG Unveils ‘Super iPaaS’ Category

Published: November 28, 2023

Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners. Its enterprise-grade iPaaS integrates anything, anywhere, any way users want by bringing application, data, B2B, API and event integration together in the same generative AI-enabled platform.

The Lowdown

Software AG, a provider of digital transformation solutions, announced the launch of the “Super iPaaS” — a new category of integration designed to meet the changing needs of large, modern businesses in the landscape of rapidly evolving AI solutions, complex data sovereignty laws and multi-cloud environments that need to work seamlessly.

Back-Of-The-Box Details

It’s no secret that today’s modern enterprise is faced with integration complexity driven by recent technological advancements. Traditional iPaaS, while extremely useful, still requires some manual processes. The Super iPaaS solution leverages automation and real-time analytics powered by AI to provide immediate results. This category is said to be a game changer for companies who are looking to achieve a modern infrastructure in a highly competitive market and eliminate technical headaches.

Who It’s For

Software AG is designed to enable end-to-end visibility and governance across geographies, IT environments and complex business ecosystems, with hybrid multi-cloud connectivity and enterprise-grade security relied on by banks, governments and corporations around the world. Super iPaaS, specifically, aims to help large enterprises.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

What It Solves

Super iPaaS is designed to help large enterprises maintain good IT governance while giving them ways to become more agile and productive. To do this, it must have five key components, the inclusion of which is what makes the Super iPaaS different from all integration tools that came before. The five capabilities are:

  • Integrates applications, data, APIs, B2B and event streams;
  • True cloud-first enterprise end-to-end hybrid integration: Mainframe to cloud;
  • Global to meet data sovereignty laws yet managed centrally to assure governance;
  • A common user-interface across all aspects of the platform; and
  • The power of generative AI to drive agility and productivity.

What Makes It Special

Marketers are more reliant on data and insights than ever before and yet, even the largest organizations in the world are forced to use old-gen tools to try and unlock the true value in their data. Software AG aims to provide an enterprise integration proposition that doesn’t exist anywhere else.


Software AG

300 Frank W Burr Blvd.

Teaneck, NJ 07666

(201) 836-1719

Request a demo.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series