by Kim Zimmermann | Feb 19, 2013 | Demanding Views
By Adam Blitzer, Vice President of B2B Marketing Automation, ExactTarget I’ve seen marketing automation come a long way in the last few years. A rapid shift in marketers’ desire to show both brand impact and business results have fueled a transformation....
by Kim Zimmermann | Feb 19, 2013 | Solution Spotlight
Marketers can track exactly which campaigns and sources are producing their leads with Campaign Tracker For Google Analytics from CloudAmp. Marketers can track exactly which campaigns and sources are producing their leads with Campaign Tracker For Google Analytics...
by Kim Zimmermann | Feb 19, 2013 | Industry News
TreeHouse Interactive announced a suite of design tools to enable marketers to create lead nurturing campaigns faster and more efficiently. The new Action Studio, part of the company’s Marketing View marketing automation platform, has a drag-and-drop interface...
by Kim Zimmermann | Feb 14, 2013 | Industry News
SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to help marketers address the challenges of increasing ROI, speeding implementation and reducing the overhead of day-to-day management....
by Kim Zimmermann | Feb 13, 2013 | Industry News
For as long as marketers have been compiling customer records, those records have been inaccurate and incomplete. A retail marketing executive, for example, recently said that in the process of cleaning up its database the company discovered hundreds of customers with...
