by Kim Zimmermann | Jul 14, 2015 | Industry News
Mobile devices are rapidly becoming the first screen many B2B buyers use to conduct research and browse the web. A majority (82%) of respondents to Demand Gen Report’s 2015 Content Preferences Survey said they required mobile-optimized content to access on...
by Kim Zimmermann | Jul 14, 2015 | Demanding Views
The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into...
by Kim Zimmermann | Jul 13, 2015 | Industry News
Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives. The new testing features provide digital marketers with a means to test the impact of changes...
by Kim Zimmermann | Jun 30, 2015 | Industry News
Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits and email. The Oracle Marketing Cloud provides CMOs and their teams...
by Kim Zimmermann | Jun 24, 2015 | Industry News
When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An overwhelming majority (86%) of the respondents to Demand Gen Report’s 2015 B2B Buyer’s Survey reported that vendor-focused content such as case studies...
