by Kim Zimmermann | Oct 18, 2013 | Industry News
Marketo announced the Dialog Edition, a new solution designed to help email marketers transition from traditional email marketing to automated email campaigns. “The ‘slash and blast’ approach to email marketing is becoming less and less effective,” said Jon...
by Kim Zimmermann | Oct 17, 2013 | Industry News
Oracle announced that it has closed a deal to acquire Compendium, a cloud-based content marketing vendor. Experts say the combination of Oracle Eloqua Marketing Cloud and Compendium highlights the rising prominence of content marketing and the need to automate content...
by Kim Zimmermann | Oct 17, 2013 | Industry News
Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners. Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential...
by Kim Zimmermann | Oct 16, 2013 | Industry News
CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool for marketers. The evolution of CRM platforms has coincided with the integration of sales and marketing teams, in which marketers are playing a larger role...
by Kim Zimmermann | Oct 16, 2013 | Demanding Views
By Amanda Wilson, Director, Product Marketing and Programs, Qvidian One of the currently more popular sales methodologies (in a very long line of them), is Challenger Selling. Based off the book The Challenger Sale, the basic principle is that sales success has more...
