by Kim Zimmermann | Jul 10, 2013 | Industry News
Traditionally, B2B marketing has taken a volume-centric approach of attracting the widest range of clients possible. However, some larger B2B companies have been successfully practicing a completely divergent marketing tactic by honing in on key accounts, and...
by Kim Zimmermann | Jul 9, 2013 | Industry News
Cloud-based marketing automation and CRM platform provider IgnitionOne has split from its holding company Dentsu in a management-led buyout. The buyout was backed by IgnitionOne employees, ABS Capital Partners and Persimmon Capital Partners. Will Magiloff, CEO of...
by Kim Zimmermann | Jul 3, 2013 | Industry News
Maximizer Services Inc, a provider of CRM solutions, partnered with HubSpot on the Maximizer CRM: HubSpot Connector, an integration of the HubSpot inbound marketing software with Maximizer CRM. “Sales and marketing teams need to be working in close collaboration with...
by Kim Zimmermann | Jul 2, 2013 | Industry News
Since the announcement of Oracle’s plans to acquire marketing automation vendor Eloqua, marketers have been eagerly following Oracle’s next steps and what industry thought leaders had to say about the move. While a story on the Eloqua restructuring topped...
by Kim Zimmermann | Jul 2, 2013 | Industry News
The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David Lewis, CEO of DemandGen International. He presented this updated view...
