by Kim Zimmermann | Jun 4, 2013 | Industry News
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that...
by Kim Zimmermann | Jun 3, 2013 | Industry News
VisiStat, a cloud-based digital analytics service for marketing and lead generation, announced the launch of two major product versions — VisiStat 10.0 and LeadCaster 4.0.— that feature advanced lead search, comprehensive lead scoring, live leads, and lead history. In...
by Kim Zimmermann | May 30, 2013 | Industry News
Act-On announced Act-On Inbound, which extends Act-On’s marketing automation platform to include advanced inbound marketing capabilities such as SEO enhancement and in-depth metrics. The company also announced a new mobile app for Android and iPhone users along...
by Kim Zimmermann | May 29, 2013 | Industry News
Whether it is a playful infographic or a more serious thought leadership piece, the common threads of all of the winners of the Killer Content Awards is that they connect with their audiences in ways that are meaningful and measurable. Any great campaign begins with...
by Kim Zimmermann | May 29, 2013 | Demanding Views
Competitive Intelligence: What you must know to be successful (Part 2 of 2) By Brian Hession, President and Founder, Oceanos Competitive Intelligence: What you must know to be successful (Part 2 of 2) By Brian Hession, President and Founder, Oceanos The first part of...
