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Badgeville Unveils Gamification Tool For Adobe Marketing Cloud

Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which…

Industry News March 8
B2B B2B marketing data Data management Demand Gen Report lead management lead measurement lead performance Mary Firme Michael Bird Netprospex ReachForce social media TechProspex

Business Trends Make ‘Data Decay’ A Pressing Issue For B2B Marketers

More than ever before, the U.S. job market is in a state of flux. More people are changing…

Industry News October 31
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Retargeting Attracts Growing Interest Among B2B Marketers

Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search –…

Industry News September 4
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