- Published in Solution Spotlight
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media's overall business value, including its role in powering the larger customer experience (awareness, acquisition, retention, expansion) and its direct contribution to the bottom line.
The module enables marketers to use key social behaviors from platforms such as Facebook, Twitter, LinkedIn and Google+ to score, segment and nurture buyers. It also tracks conversions of social leads and attributes revenue back to specific campaigns and channels.
Through the module, marketers also can:
The module is tailored to B2B social media managers at mid-size and enterprise companies looking to track engagement from clicks to conversions.
Act-On integrates with all major CRM systems, including Salesforce, NetSuite, Sugar and Microsoft Dynamics.
The module add-on is $6,000 per year, and includes:
With Act-On’s Advanced Social Media Module, marketers are able to leverage social behaviors as part of their marketing automation strategy and use those social actions to score, segment and nurture leads. This module is unique for the attribution; marketers can tie revenue back to key social campaigns and channels, as well as to individual social advocates.
Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the company’s automation functionality to areas beyond demand generation, including influencer relations, customer retention and customer advocacy.
The partnership gives ReadyTalk automated processes to help collect and analyze buyer engagement data. This can potentially help marketers qualify prospects based on how their customers are engaging with content.
Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform.
Customers can use pre-configured data sets and aggregations or create their own using point- and-click queries and filters.
“Our goal to provide marketers with an open ecosystem,” said Gal Josefsberg, VP of Product Management and Marketing, in an interview with Demand Gen Report. “As part of that, Data Studio enables marketers to access their engagement data and analyze it with any analysis tool they choose.”
Some feature of Data Studio include:
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Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior.
During this webcast, we’ll hear case study examples from Andrew Gaffney, Editor of Demand Gen Report, and Janelle Johnson, Director of Demand Gen of Act-On Software as they discuss 7 key areas where sales & marketing teams are missing out on engagement opportunities with prospects by failing to connect the dots on behavior between core channels.