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Act-On Debuts New Module For Social Media Attribution

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media's overall business value, including its role in powering the larger customer experience (awareness, acquisition, retention, expansion) and its direct contribution to the bottom line.

FEATURES/FUNCTIONALITY:

The module enables marketers to use key social behaviors from platforms such as Facebook, Twitter, LinkedIn and Google+ to score, segment and nurture buyers. It also tracks conversions of social leads and attributes revenue back to specific campaigns and channels.

Through the module, marketers also can: 

  • Create listening streams across Twitter, LinkedIn and Facebook within a single user interface (UI);
  • Engage from this UI with buyers across all four main social platforms;
  • Publish assets to these platforms from lead gen campaigns;
  • Generate scores by behavior for more tailored offerings;
  • Push social posts onto an “advocacy board” for internal employee advocacy; and
  • Report on campaign performance across channels and advocates.

TARGETED USERS:

The module is tailored to B2B social media managers at mid-size and enterprise companies looking to track engagement from clicks to conversions.

COMPATIBILITY:

Act-On integrates with all major CRM systems, including Salesforce, NetSuite, Sugar and Microsoft Dynamics. 

DELIVERY/PRICING MODELS:

The module add-on is $6,000 per year, and includes:

  • Five power users who can assign custom roles/permissions;
  • 50 social profiles and 30 advocates;
  • Integrations with marketing apps such as Bitly, Facebook, Google Analytics, etc.; and
  • Social analytics across the sales funnel. 

COMPETITIVE POSITIONING:

With Act-On’s Advanced Social Media Module, marketers are able to leverage social behaviors as part of their marketing automation strategy and use those social actions to score, segment and nurture leads. This module is unique for the attribution; marketers can tie revenue back to key social campaigns and channels, as well as to individual social advocates. 

CONTACT INFO:

121 SW Morrison St.
Suite 1600
Portland, OR 97204
Phone: 877-530-1555
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Act-On Launches Data Studio To Ease The Exporting Of Data To BI Tools

Act on data studioAct-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform.

Customers can use pre-configured data sets and aggregations or create their own using point- and-click queries and filters.

“Our goal to provide marketers with an open ecosystem,” said Gal Josefsberg, VP of Product Management and Marketing, in an interview with Demand Gen Report. “As part of that, Data Studio enables marketers to access their engagement data and analyze it with any analysis tool they choose.”

Some feature of Data Studio include:

  • The ability to select any data that exists within the Act-On platform by either using pre-defined data templates or by using point and click queries, filters and aggregation options to create custom views into the data;
  • Visualization tools to quickly analyze the data sets chosen to ensure they warrant more in-depth analysis; and
  • The ability to export the data either on-demand or on a scheduled basis to any variety of external systems ranging from third party business intelligence tools to Microsoft Excel.

Marketing’s Missing Links: Integrating Channels, Campaigns & Reporting


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Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior.

During this webcast, we’ll hear case study examples from Andrew Gaffney, Editor of Demand Gen Report, and Janelle Johnson, Director of Demand Gen of Act-On Software as they discuss 7 key areas where sales & marketing teams are missing out on engagement opportunities with prospects by failing to connect the dots on behavior between core channels.

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