by Elise Schoening | Apr 25, 2019 | Industry News
Personalization continues to be top-of-mind for B2B marketers. In fact, 74% say it should be a bigger business priority and 97% plan to maintain or increase their personalization budget in 2019, according to new research from Evergage and Researchscape International....
by Elise Schoening | Apr 24, 2019 | Industry News
FullStory, a digital intelligence platform, secured $32 million in Series C funding. The round, which brings the company’s total funding up to $47 million, was led by Stripes Group. Existing investors, including Dell Technologies Capital, GV, Kleiner Perkins and...
by Elise Schoening | Apr 23, 2019 | Blog
Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019? So grab your sunglasses, get some lemonade ready and find a sunny...
by Elise Schoening | Apr 23, 2019 | Industry News
Blueshift, a customer data activation platform, raised $15 million in a Series B funding round led by Softbank Ventures Asia. The company also named Josh Francia as its new Chief Growth Officer. The funding round, which also included participation from previous...
by Elise Schoening | Apr 22, 2019 | Demanding Views
Artificial intelligence (AI) and machine learning (ML) have long been on marketers’ radars, but it’s only recently that they’ve begun to show up in customer relationship management tools. AI and ML are often viewed with skepticism, but many B2B...
