by Kim Zimmermann | Feb 13, 2013 | Industry News
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans to integrate their platforms. The integration will enable marketers to more effectively manage their online presence and deliver...
by Kim Zimmermann | Feb 12, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost More organizations have made content creation and distribution a priority for 2013, and have allocated a higher percentage of their budgets to prove it. But what’s all the fuss about? Why content marketing, and why now? By...
by Kim Zimmermann | Feb 12, 2013 | Solution Spotlight
The AssistEdge tool from Infosys transforms contact centers to deliver an integrated and seamless cross-channel experience. The AssistEdge tool from Infosys transforms contact centers to deliver an integrated and seamless cross-channel experience....
by Kim Zimmermann | Feb 11, 2013 | Industry News
While not specifically mentioning continued integration with Salesforce.com, Oracle and Eloqua officials pledged ongoing support for multiple CRM systems in a joint statement issued after shareholders approved the deal on Feb. 8. Eloqua users had previously expressed...
by Kim Zimmermann | Feb 8, 2013 | Industry News
Revenues of B2B marketing automation vendors will grow 50% to reach $750 million in 2013, according to Raab Associates’ just-released B2B Marketing Automation Vendor Selection Tool (VEST). While the growth rate is slightly lower than the 2012 rate of 54%, the...
