Oracle Finalizes Eloqua Deal, Execs Stress Continued Support Of Multiple CRM Systems

Published: February 11, 2013

While not specifically mentioning continued integration with, Oracle and Eloqua officials pledged ongoing support for multiple CRM systems in a joint statement issued after shareholders approved the deal on Feb. 8. Eloqua users had previously expressed concern about continued integration with Salesforce.

“The open Eloqua platform will continue to support multiple CRM systems,” according to a statement by Joe Payne, CEO of Eloqua, and Steve Miranda, EVP Application Development for Oracle, posted on Eloqua’s It’s All About Revenue blog. “Users will be able to maintain existing integrations without disruption, and keep business running as usual.”

The statement also noted that Eloqua’s management and employees will join Oracle to help ensure continuity of Eloqua’s product development and customer relationships. “As we move forward, we plan to stay true to our conviction of driving successful revenue strategies for today’s leading businesses,” the statement noted. “Users will be able to maintain existing integrations without disruption, and keep business running as usual.”

Oracle’s big data and business intelligence technology will enhance Eloqua’s product line, the executives stated. “By leveraging Oracle’s global footprint, this combination extends Eloqua’s reach to nearly every country in the world, all major vertical markets, and each of the Fortune 100 companies,” the executives pointed out.

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In addition, the blog post noted that Oracle’s customers will benefit from having Eloqua’s leading marketing cloud solution as a part of the Oracle Cloud. “By adding key modern marketing capabilities that will automate complex marketing processes across multiple channels, we expect Oracle customers will improve their business processes by more effectively targeting and nurturing prospects, yielding highly qualified sales leads at a lower cost,” the statement concluded.

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