by Kim Zimmermann | Feb 5, 2013 | Demanding Views
By Bryan Ehrenfreund, Vice President of Digital Strategies, Televerde Nearly every piece of recent research I’ve seen indicates marketing automation platform technology adoption will continue to expand and move well beyond the traditional technology sector,...
by Kim Zimmermann | Feb 5, 2013 | Industry News
ONTRAPORT, a provider of business and marketing automation technology, launched an integrated business and marketing automation platform designed to address the challenges and needs of entrepreneurs and small businesses. Among the features of the system are: Content...
by Kim Zimmermann | Feb 1, 2013 | Industry News
Black Ink, a business unit of Winsper, released its Eye On Enterprise Marketing ROI Suite that integrates with marketing automation systems and other enterprise platforms to track marketing’s contribution to the bottom line. Eye On is a real-time, SaaS solution...
by Kim Zimmermann | Jan 31, 2013 | Industry News
TeleNet Marketing Solutions, a B2B lead generation firm, reported that revenues were up 7% and the company added seven customers and 14 employees in 2012. Of the seven new clients, three have annual revenues of more than $1 billion. Kathy Rizzo, TeleNet’s Vice...
by Kim Zimmermann | Jan 30, 2013 | Demanding Views
By David Raab, Principal, Raab Associates Inc. B2B marketing automation vendors have always been focused on lead nurturing. This makes sense: lead nurturing is a major reason why marketers have implemented marketing automation technology. By David Raab, Principal,...
