by Kim Zimmermann | Mar 12, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost 2013 is an exciting time to be a marketer. This year, even more organizations are investing in marketing automation software to better target their campaigns, analyze the effectiveness of their efforts, and calculate ROI with...
by Kim Zimmermann | Mar 12, 2013 | Industry News
Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle. The “Keynote” Power Panel is a rare opportunity to...
by Kim Zimmermann | Mar 11, 2013 | Industry News
Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua’s marketing automation offering the centerpiece of its Oracle Marketing Cloud strategy, according to sources familiar...
by Kim Zimmermann | Mar 11, 2013 | Industry News
With a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for automated ways to nurture their leads. “We have been around for six years and have a small sales and support team, so we have always been exceptionally...
by Kim Zimmermann | Mar 6, 2013 | Industry News
While B2B marketers say they are mining their social networks for leads and opportunities to engage with customers, they continue to lag behind their B2C cohorts in this regard. That said, more B2B marketers are incorporating social media into their messaging mix as...
