Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2 billion. The acquisition combines Microsoft’s professional cloud capabilities with LinkedIn’s extensive professional network to enable B2B sales teams to have more connected, intelligent and productive experiences, according to Microsoft.
Salesforce unveiled several new and upgraded products at its Dreamforce 2015 conference in San Francisco this week. The solutions debuted are designed to help companies maximize the data they collect from current customers and prospects, enabling them to make more data-driven marketing and sales decisions.
Microsoft is set to release the latest version of its Microsoft Dynamics CRM platform this fall that will focus on integrating its CRM with the MarketingPilot marketing solution it acquired last year. While many industry observers have speculated that Microsoft is shopping for a marketing automation vendor, this move could be an indication that the company will instead look to bolster its current marketing automation technology.
The company has not disclosed any precise details of the new features that will be available, but company officials noted that the changes will center around developing a personalized experience for consumers through improved marketing automation and mobile access.
Firefox, the open source Internet browser claiming 11% of global market share, has announced it will no longer allow third-party tracking cookies. Other companies have discouraged tracking cookies, but now Firefox has developed a complete block.
For the demand generation and lead generation business this is either a) a disaster of nuclear proportions, b) the start of a legitimate targeting issue, or c) an inconsequential decision by a flagging technology company.
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for mobile ads, Facebook ads, and display ads on Google Display Network and all major real-time bidding (RTB) networks.
Brainshark, Inc., a provider of online and mobile video presentations, recently introduced the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s integration and partnership with Microsoft, Microsoft Dynamics CRM users can take advantage of Brainshark to improve the quality and effectiveness of their sales communications.
Brainshark’s cloud-based software enables organizations to create online video presentations by adding elements such as voice, video clips, survey and test questions, and attachments to PowerPoint decks and other static documents. This video content is then automatically formatted for optimal viewing on desktop and laptop computers, smartphones and tablets.