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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up methods to measure, analyze and act on their success. More than half (57%) of the survey respondents stated that it takes them four days or more to follow up with leads after…

Demandbase Closes $65M In Funding To Fuel AI, Machine-Learning Growth

Demandbase, a leading account-based marketing (ABM) platform vendor, announced that it has closed $65 million in funding to fuel growth in its artificial intelligence and machine-learning technology. The round of funding was led by existing investor Sageview Capital, along with new investor Silver Lake Waterman.

Oceanos Partners With ReachForce To Add Contact Enrichment

Oceanos, a data management solutions provider, announced it has partnered with ReachForce, a marketing data quality automation solutions provider. The partnership will add Oceanos’ contact enrichment capabilities to ReachForce’s SmartForms and Continuous DataManager solutions.

Mintigo Raises $10 Million For Global Growth

Mintigo, an AI platform for marketing and sales, has raised $10 million in funding from Glilot Capital Partners to accelerate global growth. Sequoia Capital IL, Adams Street Partners, Giza Venture Capital, Maverick Ventures and Vintage Investment Partners also participated in the round.
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