News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Co-Founders Back Together At Engagio

Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on an advisory level. The move puts him in partnership with his fellow Marketo co-founder Jon Miller, who left the company to launch Engagio in 2015.

Study: Alignment Between Sales And Marketing Is Improving

As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from Televerde reveals that a majority of…

MongoDB Confidentially Files For IPO

MongoDB, the database solutions provider, has submitted an S-1 filing for an IPO, according to multiple news reports. Sources tell TechCrunch that the company is aiming to go public by the close of 2017.

Great Hill Partners Acquires ZoomInfo

Great Hill Partners, a Boston-based private equity firm that focuses on investments in high growth mid-market companies, has announced the acquisition of B2B database software company ZoomInfo.

SnapApp Raises $10.2M In Series B Funding

SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth. The company will use the series B round to support growth initiatives, including accelerating product development and innovation, sales growth and potential acquisitions.
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