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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

BrandMaker Launches Customer Engagement Cloud

BrandMaker, a marketing technology provider, announced it has launched its Customer Engagement Cloud. This new platform is designed to enable marketers to deliver personalized content based on where prospects are in the customer journey.

Radius Provides Free Client Access To Its Data Consortium

Radius announced it is making its B2B contact and account data consortium, The Network of Record, available to all customers of the Radius Revenue Platform, its software platform. Prior to the announcement, Radius clients were charged for data based on their needs. Now, the data is part of the full…

Engagio Taps Heidi Bullock As Company’s First CMO

Engagio, an account-based marketing (ABM) and sales solution, announced the appointment of former Marketo VP Heidi Bullock as the company’s first CMO. In her new position, Bullock is tasked with leading the company’s marketing initiatives to accelerate growth.

Adobe Launches Experience Cloud, Unveils Updates To AI Framework

Adobe announced the launch of its new Experience Cloud, which will integrate with the company's Creative and Document Cloud offerings to better the customer experience. The company also unveiled updates throughout its cloud offerings, including enhancements to its AI technology via a new partnership with Microsoft, as well as new…

Fragmented Content Hinders Revenue, Says MarcomCentral, Demand Metric Study

Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to new research published jointly by MarcomCentral, a cloud-based marketing asset management company, and Demand Metric, a research and advisory firm. “The State And Impact Of Content Consistency” also revealed that content fragmentation—a…
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