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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Study: Data Challenges Main Concern For Connecting Cross-Channel Measurement

While marketing leaders look to evolve their customer journeys to enhance the customer experience, new research from Salesforce shows that data continues to be a struggle for companies to meet their goals. Sixty-seven percent of marketing leaders say creating a connected customer journey across all touchpoints and channels is critical…

Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO

Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company’s Chief Revenue Officer. In the new role, Goldstein will be tasked with leading efforts in expanding customer relationships, developing new partnerships and enhancing the company’s marketing efforts.

Highspot Raises $15M Funding To Enhance AI-Powered Sales Enablement Solution

Highspot, a sales enablement solution provider, announced the closing of a $15 million series B financing round led by Shasta Ventures, with additional participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding is intended to help Highspot expand its capabilities and better position sales reps to have…

SAVO Group Boosts Sales Enablement Tool With KnowledgeTree Acquisition

SAVO Group, a provider of enterprise-grade sales enablement solutions, announced that it has acquired KnowledgeTree, a sales enablement tool designed to predict and measure the impact of marketing content on sales. The company said the acquisition will allow SAVO to offer both a basic and advanced sales enablement solution.
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