by Elise Schoening | Jul 29, 2019 | Industry News
MindTickle, a sales enablement and sales readiness platform, announced it has raised $40 million in Series C funding led by Norwest Venture Partners. Accel Partners, Canaan, NewView Capital and Qualcomm Ventures LLC also participated in the round, which brings...
by Elise Schoening | Jul 29, 2019 | Demanding Views
In the early stages of launching my company Grapevine6, we met with all kinds of businesses to find a fit for our social engagement tool. One of those early conversations summed up the negative perception of social selling. The director of an inside sales team asked,...
by Elise Schoening | Jul 24, 2019 | Industry News
A little over a year has passed since the General Data Protection Regulation (GDPR) took effect, but marketers are not out the woods yet. On the contrary, the wave of privacy regulations seems to have just begun, and the latest legislation, the California Consumer...
by Elise Schoening | Jul 23, 2019 | Demanding Views
Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated number of prospects at the top of the funnel doesn’t work the...
by Elise Schoening | Jul 22, 2019 | Solution Spotlight
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing attribution logic. It is positioned to fuse attribution and analytical data with program tracking to make authentic, trackable...
