In 2007 it took a little more than three-and-a-half cold calls to reach a prospect. These days it takes eight. Each year it will take more. The trend is rapid and clear. What is to be done?
At the moment, it feels as if our national focus is on winning. Across business, politics and sports, the analysis of every pact, deal, contract or trade boils down to evaluating who walked away the victor. Those involved in deals will spend a great amount of time talking about how the outcome was beneficial to them, with little regard to how it may have helped the other party.
Integrate, a demand orchestration platform, has announced a new partnership with Bombora, an intent data provider. The partnership is designed to give Integrate users full access to intent data from Bombora’s Company Surge Analytics platform, which will position users to better target their demand generation campaigns.