Predictive Marketing

This section highlights how B2B marketers are leveraging insights and data to more accurately predict where there next customer will be, as well as using that insight to further enhance marketing and sales initiatives throughout the customer lifecycle.

Mintigo Announces Integration With Oracle For Predictive Sales Platform

Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform, can now be integrated with Oracle Profiler, a sales productivity application from the Oracle Marketing Cloud. Through the integration, Mintigo aims to help sales and marketing professionals learn, discover and engage prospective…

Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail offers are the most effective. The company stated that the platform, called Accelerated Insights, is designed to analyze demographic information with emotional characteristics to predict the direct mail format messaging and other…

Sizmek To Acquire Rocket Fuel

Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket Fuel. Under the terms of the merger agreement, an affiliate of Sizmek will buy all of the outstanding shares of Rocket Fuel’s common stock for $2.60 per share in cash—representing approximately $145…
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