Predictive Marketing

This section highlights how B2B marketers are leveraging insights and data to more accurately predict where there next customer will be, as well as using that insight to further enhance marketing and sales initiatives throughout the customer lifecycle.

Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail offers are the most effective. The company stated that the platform, called Accelerated Insights, is designed to analyze demographic information with emotional characteristics to predict the direct mail format messaging and other…

Sizmek To Acquire Rocket Fuel

Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket Fuel. Under the terms of the merger agreement, an affiliate of Sizmek will buy all of the outstanding shares of Rocket Fuel’s common stock for $2.60 per share in cash—representing approximately $145…

The 4 Promises Of AI For B2B Marketers

In the past year, we’ve see artificial intelligence (AI) take off. As an industry, we’ve finally reached the point where we have enough user data, the right algorithms and the data science needed to allow technology to take over—predicting outcomes in real time and based on past behaviors. In the…
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