Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Video Storytelling Humanizes B2B Content

B2B content today does not engage buyers or deliver value. That was the bold assertion made by Laura Ramos, VP and Principal Analyst at Forrester Research, in her keynote remarks at Vidyard’s Viewtopia conference in San Francisco in November.

Study: B2B Marketers Low On Demand Gen Resources And Budget

A quarter of enterprise B2B marketers noted that limited resources were their biggest obstacle to meeting their demand gen goals, according to a new study from Annuitas. The demand gen consulting company said marketers also cited lack of budget (18%) and lack of a defined strategy (15%). In addition, more…
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