The conversation is quickly turning to intent data as sales and marketing organizations look for the best ways to identify new customers and pinpoint where people are in their buying journey.
To venture into this new frontier, B2B marketers need to understand the types of intent data out there and how each can be used most effectively.
This 8-page E-book details the key questions to ask to cut through the hype:
- What is intent data?
- Is it predictive?
- Is it a good source for net new leads?
- Where do the experts come out?
