B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and best practices together.
#B2BMX and Demand Gen Report are welcoming Counselor Nadia Davis on Aug. 14 at 2 p.m. to lead us into the wilds of B2B marketing, where the buyer’s journey is far from a straight trail— it winds through dense forests of decision-makers, rugged terrain of long sales cycles, and countless touchpoints along the way. For marketers running account-based strategies, complexity multiplies—and so does the need for a solid map. That’s where attribution comes in.
Originally recorded at B2B Marketing Exchange West, Counselor Davis gives a masterclass in this session titled Cracking the Attribution Code In The ABM Campground. You’ll learn how to navigate the attribution landscape and connect your marketing efforts directly to pipeline and revenue impact—without getting lost in the data wilderness.
We’ll explore:
- Why attribution is essential for aligning with sales and earning a seat at the revenue table;
- How to build and scale a multi-touch attribution framework tailored for ABM;
- The key differences between lead-centric and account-based tracking; and
- Tips for presenting attribution insights to C-level stakeholders.
- Whether you’re starting your attribution journey or refining your existing strategy, pack your curiosity and get ready to blaze a clearer trail from engagement to revenue.
The Summer Camp Lineup
Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. We are tapping into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into an educational and entertaining environment that encourages reconnecting with creativity and exploring the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life.
Let’s take a look at our camp schedule to go over the webinars being held with the brightest minds in B2B joining our #B2BMX counselors this summer.
Outplay. Outqualify. Outconvert. Welcome to GTM Island. Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos. (Aug. 12, 12 p.m.ET)
Content that’s Lit: Stoking the Fire of Thought Leadership Join Nancie Jung, an experienced B2B marketing leader with over 15 years’ experience in financial services, and Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success. (Aug. 14 2 p.m. ET)
Survival Advisory: The 2025 Webinar Benchmark Revealed. Camp Counselors Drew Brucker of Goldcast and Alex Bleeker of AI Marketing Alliance will join us on Aug. 13 at 12 p.m. ET, to help us breakdown the lesson learned from Goldcast’s 2025 B2B Webinar Benchmark Report. After analyzing over 19,000 webinars, they have identified the key trail marks that will guide you to successful B2B event strategies. Equip your team’s map with the knowledge to transform your webinar strategy and drive better audience engagement, higher attendance rates, and measurable outcomes. your webinar game in 2025.
Exploring A New Terrain Of AI-Powered Productivity. In the Science Corner, we’re replaying one of the hottest keynotes from #B2BMX West as Campfire Keynote Roderick Jefferson unpacks how to use AI as a trail guide—not a crutch—in your sales and leadership journey. (Aug. 11, 2 p.m. ET)
Influence Is the New Outbound Welcome to Arts & Crafts where special guest Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, will gather attendees around the strategy circle as he teaches you how expert-driven content can pack your pipeline and spark real business growth (no trust falls required). (Aug. 12, 2 p.m. ET)
Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling Grab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts, but with heart. Axon’s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level. (Aug. 13, 2 p.m. ET)
So pack your bags and spend Summer Camp this August with us! Register today for free and be the first to pitch your tent at #B2BMX Summer Camp!
