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Why A Double Funnel Strategy Is A Game-Changer For B2B Marketers

Ali Biggs HeadshotThe concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view does not perfectly explain the complexities of the B2B buyer’s journey, it does provide a useful guide for creating a winning marketing strategy.

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