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B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B software and service reviews as “very important” when evaluating a set list of solution providers. As such, top-tier marketing and sales teams at companies such as Marketo, InsideView and Quick Base are embracing B2B review sites as a way to gather trustworthy, third-party testimonials and infuse customer voices across the buyer journey.

Killer Content Showcase Series: Alex Schutte, Paycor

During an interview with Demand Gen Report, Alex Schutte, Principal Digital Marketing Strategist at Paycor, shared a step-by-step process of how he and his team incorporated interactive content into their go-to-market strategy. Additionally, Shutte shared how to maximize the overall value of interactive content and tips on leveraging interactive elements in new ways.

  • Published in DGR TV
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