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Integrate Partners With Bombora, Adds Intent Data To Demand Orchestration Platform

Source: Integrate Source: Integrate

Integrate, a demand orchestration platform, has announced a new partnership with Bombora, an intent data provider. The partnership is designed to give Integrate users full access to intent data from Bombora’s Company Surge Analytics platform, which will position users to better target their demand generation campaigns.

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Bombora aims to help marketers identify quality leads who are actively searching for a relevant product or service. Through this partnership, Integrate’s Demand Orchestration Software is positioned to use the data from Bombora to validate lead information and improve account and persona targeting. The data can also be added to marketing automation platforms and CRM systems.

"To succeed at both demand generation and ABM strategies, marketers need a foundation of differentiated data, along with a way to connect, optimize and measure all of the pieces of a sales and marketing stack,” said Dale Durrett, VP of Partnerships at Bombora, in a statement to Demand Gen Report. “Bombora provides that data, while Integrate brings the connective technology. This combination makes it a whole lot easier for B2B marketers to succeed with a demand-driven, account-based approach.”

“Together, Bombora and Integrate deliver a fully-integrated solution that provides in-market account intelligence with the ability to efficiently and effectively generate engaged contacts at target accounts,” said Scott Vaughan, CMO at Integrate, in a statement to Demand Gen Report. “It’s a must-need for marketers striving to turn ABM from account wish lists to account-based revenue.”