Openprise, a data orchestration solution provider, announced the launch of Openprise Data Marketplace, a solution designed to help users simplify their data collection and normalization processes with third-party vendors.
As part of the Openprise Data Orchestration Platform, this new solution aims to reduce the complexity of leveraging data obtained from third-party sources — as well as decrease the time it takes to gain actionable insights from such data.
Data providers on the marketplace include:
- Dun & Bradstreet;
- Orb Intelligence;
- Google Search; and
- Bing Search.
“Earlier this year, we surveyed 175 marketing professionals to identify data marketplace trends,” said Ed King, Founder & CEO of Openprise, in a statement. “We found that companies that worked with multiple data providers were much more likely to be satisfied with their third-party data, but those same companies expressed how much they struggled with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Openprise Data Marketplaces solves this problem.”