Adobe Launches Tool That Measures Content On Social Media

1adobeAdobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.

Adobe Announces Release Of Social Marketing Software Suite

Adobe Systems
on yesterday announced the public availability of Adobe Social, the company's new social marketing software suite. Adobe Social, which was announced for beta testing last March, is the latest component in the Adobe Digital Marketing Suite.

Adobe Social is intended to provide a single platform for managing social campaigns, content delivery, monitoring and analytics. This includes:

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