Lattice Engines announced its partnership with Stein IAS, a global B2B marketing agency. The partnership is designed to offer predictive analytics services to Stein IAS clients and position Lattice Engines to expand its global offerings to the UK.
The partnership intends to provide Stein IAS clients with predictive insights that can enhance targeting capabilities and boost brand messaging to prospective buyers.
"With our broad spectrum of buying signals, marketing and sales teams can gather more accurate insights and achieve greater success in converting potential customers," said Michael Meinhardt, VP of Business Development and Strategic Alliances at Lattice.
- Published in News Briefs