Vidyard, a video marketing platform, has updated its personalized video solution to support audio and real-time personalization designed to help marketers drive engagement and generate higher lead conversion rates.
The new capabilities position Vidyard users to add personal information, such as a customer’s name, company and industry, to campaign audio or visuals. In addition, Vidyard added a new analytics and reporting package as part of its Salesforce integration, which provides data to help marketing and sales teams track ROI, identify which campaigns are working and use this information to optimize results. The package includes dashboards for both sales and marketing.
“At a time when all of us are over-saturated with automated text-based communications, video is standing out as the best way to connect with customers and build more personal relationships,” says Michael Litt, Co-Founder and CEO of Vidyard, in a statement. “New types of video experiences, including Personalized Video and one-to-one video messaging, are taking this to the next level and helping our customers boost engagement rates and shorten deal cycles.”