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New Updates To Socedo Platform Aim To Deliver Personalized Social Engagement

Socedo is designed to help B2B marketers grow their social media presence, website traffic and acquire new quality leads for their database. The solution complements organic social media efforts by connecting users directly with the audience that shows interest in their brand, competitors and their ecosystem.

Socedo aims to help companies target more accurately on B2B demographic and behavioral traits, continuously engage with their audience on Twitter and add new leads from Twitter to email marketing campaigns.

FEATURES/FUNCTIONALITY 

Socedo aims to help companies target more accurately on B2B demographic and behavioral traits, continuously engage with their audience on Twitter and add new leads from Twitter to email marketing campaigns.

Recent updates to the Socedo platform position users to: 

  • Set up searches based on conversational, biographical and location keywords;
  • Identify prospects that not only fit a company’s target job titles and roles, but have also taken relevant actions that matter to their business;
  • Connect with active audiences in order to influence them earlier in the buying cycle; and
  • Gain new contacts with corporate email addresses for email marketing campaigns.

Other new key features include: 

  • A keyword suggestions tool designed to shorten the time required to set up good criteria.
  • A search engine tailored to B2B businesses. The platform is designed to search Twitter based on who is following and Retweeting other handles instead of just people publishing their own Tweets.
  • Customizable workflows designed to enable users to engage with multiple prospects at once in a relevant, personalized way.
  • A/B testing for direct messages.

TARGETED USERS

Socedo’s target users include B2B social media managers who are looking to grow their social media presence and attract the right audience. The company also serves B2B demand generation managers who want to grow their database with high quality leads at a reasonable cost.

COMPATIBILITY

Socedo now integrates with Marketo, HubSpot, Oracle Eloqua, Salesforce Pardot and Salesforce CRM.

DELIVERY/PRICING MODELS

Socedo is a SaaS platform with a monthly subscription structure. All agreements come with a six-month commitment at minimum. A user can create as many campaigns as they like, and engage with as many people as they like on Twitter through Socedo. Pricing varies based on how many leads with corporate email addresses a user wants to sync into their marketing automation or CRM system or export out of Socedo (i.e. 500 contacts a month, 1000 contacts a month, and so on).

CURRENT CLIENTS/USERS

Current Socedo clients include Lenovo, MuleSoft, Kaseya, Eventbrite, Extreme Networks and Heinz Marketing.

COMPETITIVE POSITIONING

Socedo bridges the gap between social media marketing/social media management tools and lead generation/marketing automation and CRM systems. Socedo is designed to help marketers build a targeted social media presence, engage with new leads in context on Twitter and grow their email database in one convenient platform.

Through this approach of accurate targeting, automated engagement, providing rich lead information and integrations to marketing automation systems, Socedo aims to help B2B marketers increase the ROI on their social media marketing effort.

CONTACT

Socedo
520 Pike St. #2200
Seattle, WA 98101
206-512-8067