While testing the new service on a list provided by one of its existing customers — a global provider of workforce management solutions — ZoomInfo found that nearly 63% of the email addresses were invalid, which is a common problem for marketers.
“Because of the high rate of change in the business world, we found it necessary to use the same process at least every 90 days on the ZoomInfo Database of 50 million business people and five million companies,” said Yonathan Stern, CEO ZoomInfo “And we’re thinking about doing it even more often.”
