by Brian Anderson | Jul 29, 2016 | Industry News
Seeking to build up its cloud-based offerings, Oracle announced it has agreed to acquire NetSuite for $9.3 billion. The transaction is expected to close this year, pending regulatory approval. The acquisition enables Oracle to reinforce its cloud-based products in key...
by Bruce Swann, Adobe Campaign | Jul 29, 2016 | Demanding Views
Somewhere in the world — right at this very moment — there is a good chance a customer is engaging with your brand. We’re living in the age of buyer empowerment, an era in which digital devices provide customers with access to information they want — whenever...
by Olivia LaBarre | Jul 28, 2016 | Financial News
Software startup LeadGenius is expanding its account-based marketing (ABM) platform after closing a Series B financing round of $10 million. The company, formerly known as MobileWorks, helps B2B companies find sales leads and connect with decision-makers through...
by Klaudia Tirico | Jul 27, 2016 | Solution Spotlight
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The data is collected from a co-op of more than 2,500 publishers. The platform recently introduced a new Surge Reports module for identifying audience interest based on...
by Carol Krol | Jul 26, 2016 | Case Studies
PRNewswire modernizes its marketing strategy with the help of demand gen consulting firm Annuitas. Challenge PRNewswire had a traditional approach to marketing that wasn’t serving the company well as the industry evolved online. Campaigns were not targeted,...
by Klaudia Tirico | Jul 26, 2016 | Blog
This is Melania Trump. Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer,...
by Brian Anderson | Jul 26, 2016 | Industry News
Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing...
by Klaudia Tirico | Jul 25, 2016 | Industry News
Dentsu Aegis Network, a global agency network, announced it has acquired B2B marketing agency gyro for an undisclosed sum. Dentsu Aegis will combine gyro with its existing B2B media agency Interprise to form what it calls a global B2B network. Dentsu Aegis said the...
by Brian Anderson | Jul 25, 2016 | Industry News
Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for about $4.8 billion. The acquisition includes Yahoo’s advertising technology, as well as its other assets such as email, search and...
by Brian Hession, Oceanos | Jul 22, 2016 | Demanding Views
Having clean contact data is an essential component to any sales or marketing program. With more accurate and complete data, you improve segmentation, lead scoring and content alignment. Bad data? It can not only cost you time and money, but key...
by Brian Anderson | Jul 22, 2016 | Industry News
Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations,...
by Audrey Goodson Kingo | Jul 21, 2016 | Industry News
Customer experience management platform Sitecore announced the winners of its annual Experience Awards, and management consulting firm Accenture was named Site of the Year for 2015. The Experience Awards honor Sitecore customers and their partners who demonstrate how...
