by Andrew Gaffney | Jan 26, 2016 | Blog
Experimentation isn’t a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B brands have typically been built around core industry events, sprinkled with webinars and maybe a few white papers centered on new solutions....
by Brian Anderson | Jan 25, 2016 | Industry News
Almost two-thirds (65%) of marketing teams don’t have a marketing automation platform (MAP), according to recent findings in a study conducted by Openprise — a data automation solution provider. The inaugural MarTech Data Report is based on responses from more...
by Demand Gen Report Team | Jan 22, 2016 | Industry News
Data and science are playing a more prominent role in demand generation, and the marketers with the best data-driven marketing strategies are pulling ahead of their peers. In their upcoming keynote address as part of the Content2Conversion Conference and Demand Gen...
by Brian Anderson | Jan 21, 2016 | Industry News
Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect’s contact information from online content and company websites. LiveClip intends to help sales teams: Save time and resources...
by Carol Krol | Jan 20, 2016 | Industry News
Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other...
by Kim Zimmermann | Jan 20, 2016 | Industry News
The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. While most experts aren’t predicting the total elimination of B2B field sales reps, leading organizations such as Cox...
by Brian Anderson | Jan 19, 2016 | Solution Spotlight
Social123’s contact data management solution positions B2B marketers to append their contact records with social data to enable deeper segmentation, enhanced personalization and targeting. Features/Functions Using the social data provided by Social123, contact...
by Demand Gen Report Team | Jan 19, 2016 | Industry News
In his upcoming presentation at the B2B Content2Conversion conference, Jim D’Arcangelo, SVP of Marketing at service commerce platform provider Booker, will be discussing the next generation content-driven demand gen during his presentation. Demand Gen Report,...
by Brian Anderson | Jan 19, 2016 | Industry News
Skyword, a content marketing platform provider, unveiled a new integration with Google Analytics that is designed to provide a more complete view of content performance and position content marketers to enhance content quality. The integration intends to add Google...
by Brian Anderson | Jan 18, 2016 | Financial News
MindTouch, a 10-year-old customer management software company, has raised $12 million in venture funding. The company will use the investment to enhance its product offerings, grow its marketing and increase integrations with partners that include Salesforce, SAP and...
by Doug Bewsher, Leadspace | Jan 18, 2016 | Blog
Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI from their marketing automation spend. At the same time, they are being scrutinized and held accountable to concrete revenue goals. This state of...
by Adam B. Needles, ANNUITAS | Jan 15, 2016 | Demanding Views
Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. Garbage in; garbage out. And most marketing and sales...
