by Kim Ann Zimmermann, Senior Managing Editor | Jun 4, 2015 | Industry News
The sales enablement market space by many accounts is exploding right now. The average sales enablement budget doubled to $2.4 million in 2014 compared with $1.2 million in 2012, according to research from SiriusDecisions. Jason Liu has been CEO of SAVO, a sales...
by Kim Ann Zimmermann, Senior Managing Editor | Jun 3, 2015 | Industry News
While lead enhancement has been low on the priority list for many B2B marketers, it is taking on a heightened importance as marketers turn to advanced tactics such as account-based marketing and predictive lead scoring to improve campaign performance. Savvy marketers...
by Brian Anderson | Jun 3, 2015 | Industry News
Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform. Customers can use pre-configured data sets and aggregations or create their own using point- and-click...
by Tim Riesterer, Corporate Visions | Jun 2, 2015 | Demanding Views
To say that an expansion is underway in the marketing technology industry would be a serious understatement. It’s been more like an explosion. The Chief Marketing Technologist blog reports that there were 100 marketing technologies available in 2011. By the end...
by Brian Anderson | Jun 2, 2015 | Solution Spotlight
BrightInfo is a content analysis tool designed to help B2B marketers monitor website navigation patterns in order to offer visitors personalized content recommendations. Features/Functions The solution positions marketers to leverage performance metrics to determine...
by Brian Anderson | Jun 2, 2015 | Financial News
Corporate Visions has been acquired by private equity firm Sentinel Capital Partners for an undisclosed fee. The acquisition positions Corporate Visions to execute its product development and expansion plans, according to officials for both companies. Over the past...
by Brian Anderson | Jun 1, 2015 | Industry News
LiveHive, a sales acceleration company, launched a group email tool for its sales acceleration platform designed to boost sales efficiency. The company also announced access to more in-depth sales productivity metrics. With the combination of group email capabilities...
by Brian Anderson | May 29, 2015 | Industry News
HubSpot has renewed its ISV agreement with Salesforce, signing a five-year deal to enable the company to integrate with the Salesforce Sales Cloud and continue to build upon the Salesforce1 platform. With the renewal of the agreement, current and future customers will...
by Steve Scafidi, Contributing Writer | May 28, 2015 | Industry News
Marketing automation revenues are expected to reach $14 billion by 2020, according to a new study from Frost & Sullivan. The expansion is fueled in part by a growing need for cross-channel digital marketing across industry verticals, according to the report. In...
by Andrew Davies, idio | May 27, 2015 | Demanding Views
Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year. An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less...
by Brian Anderson | May 26, 2015 | Solution Spotlight
Openprise is a data automation solution designed to help marketers correlate, clean, normalize and segment data collected from any data source leveraged by the user. Features/Functions The solution positions non-technical users with a self-service solution that...
by Brian Anderson | May 26, 2015 | Industry News
Madison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting. Using Active ABM, users can also identify...
