by Brian Anderson | Feb 2, 2015 | Industry News
Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent...
by Brian Anderson | Jan 30, 2015 | Industry News
Amazon Web Services, an Amazon.com company, announced the launch of Amazon WorkMail, an enterprise email and calendaring service designed to give users an email option that does not require hardware or complex email server software. The announcement puts Amazon in...
by Brian Anderson | Jan 29, 2015 | Industry News
DiscoverOrg, an IT sales intelligence solutions provider, launched HubSpot Webhooks for DiscoverOrg, a tool intended to simplify lead management and provide IT companies with cross-platform access to real-time insights on current and prospective buyers. The solution...
by Brian Anderson | Jan 27, 2015 | Demanding Views
By Peter Tait, VP of Marketing, Radius CMOs are busy tinkering with their marketing budgets. With this comes the responsibility of choosing from countless technologies promising to improve efficiency, ROI, and conversions. How can marketers leverage data to...
by Brian Anderson | Jan 27, 2015 | Solution Spotlight
ClearSlide is a sales enablement tool designed to help sales reps engage customers on the phone, in-person and via email while providing sales reps actionable insights to enhance forecasting. Features/Functions The sales engagement platform is intended to help sales...
by Brian Anderson | Jan 27, 2015 | Industry News
Fliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly...
by Brian Anderson, Associate Editor | Jan 26, 2015 | Industry News
LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain...
by Brian Anderson | Jan 23, 2015 | Industry News
Nearly three quarters (70%) of companies do not have a formalized marketing messaging process for all employees to follow. More than 30% of respondents said their messaging was company centric, and just over one third provide ongoing coaching to ensure consistency...
by Brian Anderson | Jan 22, 2015 | Industry News
DataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a...
by Kim Ann Zimmermann, Senior Managing Editor | Jan 21, 2015 | Industry News
Marketers are generating volumes of content to help move prospects through the buying cycle. But in many cases, that content is not resonating with the buyer. In her new book, Digital Relevance, Ardath Albee, CEO of Marketing Interactions, outlines how marketers can...
by Brian Anderson | Jan 20, 2015 | Demanding Views
Jeff Winsper, President, Black Ink News flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline. I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some...
by Brian Anderson | Jan 20, 2015 | Solution Spotlight
NewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content. Features/Functions The content marketing software offers tools intended to help...
