by Kim Zimmermann | Dec 29, 2014 | Industry News
Appboy, a provider of marketing automation for mobile apps, launched conversion tracking capabilities designed to enable marketers to set custom campaign goals and monitor user interactions with messages. The feature is designed enable marketers analyze the path to...
by Brian Anderson, Associate Editor | Dec 23, 2014 | Industry News
As 2014 comes to a close, personalized and relevant content played a pivotal role in Demand Gen Report’s top 15 articles of the year. The importance of identifying what content prospective buyers prefer to consume throughout the buying process shined through...
by Brian Anderson | Dec 23, 2014 | Industry News
ON24 launched its Webcast Elite Video Portal, designed to help users B2B marketers present past webinar content in a YouTube-like portal. The portal is positioned to enable content marketers to promote completed webcasts to larger target audiences, increasing overall...
by Brian Anderson | Dec 23, 2014 | Solution Spotlight
CloudHQ is a cloud-based data synchronization and integration solution designed to simply the process of integrating and synching data generated through the other cloud services used throughout the company. Features/Functions The solution is positioned to help B2B...
by Brian Anderson | Dec 22, 2014 | Demanding Views
By Ramon Nuñez, Founder & CEO, LiveHive, Inc. No matter what you’re selling in today’s online, connected world, if you haven’t adjusted your selling approach, you risk not only longer sales cycles but also missed opportunities. With instant...
by Brian Anderson | Dec 22, 2014 | Industry News
Ektron, a provider of digital experience management software, added integrations with Pardot, Eloqua and Silverpop marketing automation systems to its library of out-of-the-box data connectors. By integrating data in real time from sales and marketing systems, Ektron...
by Brian Anderson | Dec 19, 2014 | Industry News
Tellwise, a cloud-based sales acceleration technology provider, unveiled a platform designed to automate the sales lead tracking process and enhance engagement between prospective buyers and the sales rep. The platform, which is integrated with Salesforce, is...
by Brian Anderson | Dec 18, 2014 | Industry News
QuickPivot, a real-time cross-channel marketing platform, added Program Palette, a customer lifecycle planning and execution module, to its suite of tools. The module, which is designed to simplify the deployment of customer lifecycle marketing programs, is positioned...
by Brian Anderson, Associate Editor | Dec 17, 2014 | Industry News
While the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of overall B2B marketing budgets. According to Forrester, trade shows still constitute the biggest line item on a B2B marketers budget, with nearly 20%...
by Brian Anderson | Dec 16, 2014 | Solution Spotlight
Apttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal. Apttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial...
by Brian Anderson | Dec 16, 2014 | Industry News
Flowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps. The product release also includes revision control, intended to ease app updates by allowing users to...
by Brian Anderson | Dec 15, 2014 | Demanding Views
By Hana Abaza, Director of Marketing, Uberflip Good, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually...
