by Brian Anderson, Associate Editor | Nov 17, 2014 | Industry News
As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester Consulting conducted on behalf of Accenture and hybris software. The...
by Brian Anderson | Nov 14, 2014 | Industry News
HubSpot announced a 51% increase in revenue as the company released its Q3 financial results, its first as a public company. Total Q4 revenue is projected to be $31.0 million to $32.0 million, and total revenue for the year is expected to be $112.7 million to $113.7...
by Brian Anderson | Nov 13, 2014 | Industry News
Act-On Software has reached an agreement with three European partners, a move intended to bring the vendor’s marketing automation platform to mid-market companies in the EMEA region. “Act-on looks to its integration partners to expand into the European market...
by Brian Anderson, Associate Editor | Nov 12, 2014 | Industry News
As B2B marketers plan next year’s campaigns, it has become common practice to analyze past campaigns to understand which programs, channels and content are driving pipeline and revenue. However, many B2B marketers still struggle with understanding to what extent...
by Brian Anderson | Nov 11, 2014 | Solution Spotlight
QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce contextualized content throughout the buying cycle — which can enhance brand reputation and customer lifetime value. QuickPivot is a multichannel marketing solution...
by Brian Anderson | Nov 11, 2014 | Demanding Views
An Interview With Jill Rowley, Social Selling Evangelist The B2B sales funnel is in a constant state of fluidity with more and more channels being created to allow more meaningful customer engagement. However, sales reps are not as flexible when it comes to learning...
by Brian Anderson | Nov 11, 2014 | Industry News
Cloudwords, a content globalization solution vendor, announced that it has integrated with Sitecore, a customer experience management solutions provider, intended to help users engage multilingual audiences with globalized content. Cloudwords for Sitecore is designed...
by Brian Anderson | Nov 10, 2014 | Industry News
Thinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud...
by Brian Anderson | Nov 7, 2014 | Industry News
Synthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations. Synthesio also unveiled a new Command Center, positioned...
by Brian Anderson | Nov 6, 2014 | Industry News
Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing...
by Kim Ann Zimmermann, Managing Editor | Nov 5, 2014 | Industry News
The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series. The week-long event, which runs from...
by Brian Anderson, Associate Editor | Nov 5, 2014 | Industry News
While content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results. A recent webinar hosted...
