by Brian Anderson | Nov 4, 2014 | Solution Spotlight
Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of sales teams in fast selling environments. Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of...
by Brian Anderson | Nov 4, 2014 | Demanding Views
By Jenny Vance, President, LeadJen A surprising number of marketers still begin lead generation campaigns by focusing on the cost per lead (CPL). The thinking is that keeping the cost of leads at a certain level will indicate the success of a campaign. Truth is, lead...
by Brian Anderson | Nov 4, 2014 | Industry News
Only 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy. Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand...
by Brian Anderson | Nov 3, 2014 | Industry News
LeanData, Inc., a provider of lead management software, unveiled its Account-Based Lead Management Suite for B2B sales and marketing professionals. The LeanData solution is positioned to support account-based marketing and target account selling initiatives. LeanData,...
by Brian Anderson | Oct 31, 2014 | Industry News
Versium, a data technology and predictive analytics solutions provider, announced the launch of Datafinder, a self-service web site designed to provide data and data technology to small and mid-sized businesses. The web site uses Versium’s LifeData predictive...
by Brian Anderson | Oct 30, 2014 | Industry News
Twitter and IBM announced a partnership that is intended to combine Twitter data and IBM’s cloud-based analytics, customer engagement platforms and consulting services. “IBM brings a unique combination of cloud-based analytics solutions and a global...
by Brian Anderson | Oct 28, 2014 | Industry News
Only 10% of companies are completely coordinated in their level of demand generation and sales/training alignment, despite the fact that 40% of respondents believe optimal alignment does contribute to stronger lead conversion rates. Those are just some of the results...
by Brian Anderson | Oct 28, 2014 | Solution Spotlight
Skyvia is a cloud data integration service that is positioned to integrate a company’s cloud-based CRM system with roughly 15 data sources. Skyvia is a cloud data integration service that is positioned to integrate a company’s cloud-based CRM system with...
by Brian Anderson | Oct 27, 2014 | Industry News
Marketo announced its third quarter results, highlighting revenue of $39.3 million, a 54% over the previous year. The vendor also noted that its customer count increased to 3,499 and subscription dollar retention rate rose to an average of 108% The company is...
by Brian Anderson | Oct 27, 2014 | Demanding Views
By Eric Vidal, Director of Product Marketing, InterCall Many companies have turned to content marketing as an effective way to boost their search engine rankings, promote their products or services and connect with customers. But when producing original content,...
by Kim Zimmermann | Oct 27, 2014 | Industry News
Hootsuite has launched the Global Agency Partner Program, which is designed to provide education and resources to agency account teams regarding the latest social media trends and strategies. Announced at the company’s Connect via Hootsuite event in New York...
by Brian Anderson | Oct 23, 2014 | Industry News
Cloudwords, a translation management technology provider, announced that it has integrated with Oracle Marketing Cloud. The integration is designed to provide global marketers using Oracle technology the ability to automate the process of managing and localizing...
