by Brian Anderson | Oct 22, 2014 | Industry News
Salesfusion has entered into partnerships with three SugarCRM VARs in a move designed to further expand the user base for its marketing automation platform. Epicom, based in Austin, Highland Solutions, based in Chicago, and Synolia of Lyon, France, will...
by Brian Anderson | Oct 22, 2014 | Industry News
Oracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing teams to deliver more personalized and contextual customer...
by Brian Anderson | Oct 21, 2014 | Solution Spotlight
Little Bird is a social intelligence solution designed to build social influence that ultimately drives business growth. Little Bird is a social intelligence solution designed to build social influence that ultimately drives business growth. Features/Functions The...
by Matt McKenzie, Content Director, Content4Demand | Oct 21, 2014 | Industry News
Over the past few years, Salesforce’s annual Dreamforce event has evolved into something more than just a conference or a trade show. With well over 100,000 people in attendance this year, and celebrities such as Al Gore and Hillary Clinton crowding the keynote...
by Brian Anderson | Oct 20, 2014 | Demanding Views
By Bonnie Crater, CEO, Full Circle CRM Measuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make...
by Brian Anderson | Oct 20, 2014 | Industry News
Gagein announced the next generation of its sales productivity tools as well as upgrades to its Salesforce edition at Dreamforce. The application is positioned as a tool that uses artificial intelligence, Big data analysis and predictive algorithms to find actionable...
by Brian Anderson | Oct 17, 2014 | Industry News
Brainshark announced the launch of Brainshark Sales Accelerator, a platform designed to boost sales onboarding, training and prospecting to help new sales reps close deals in less time. The platform, which was unveiled at Dreamforce, is also positioned to help...
by Brian Anderson | Oct 17, 2014 | Industry News
KnowledgeVision and SAVO announced at Dreamforce that they have teamed up to offer multimedia enhancements for SAVO Inspire. Designed to help capture the attention of prospects and customers, the solution enables sales reps to incorporate interactive video elements...
by Brian Anderson | Oct 17, 2014 | Industry News
NetProspex announced enhancements to its Workbench data services platform, including deeper integrations with Eloqua, Marketo, NetSuite and Salesforce.com. The release is positioned to expand the scope of the platform, providing marketers with deeper analytics and...
by Rob Fee | Oct 16, 2014 | Industry News
Radius, a marketing intelligence company, announced the commercial release of Radius Insights. This software is tightly integrated with Salesforce and is designed to provide companies a better understanding of existing customers, identify top performing segments in...
by Brian Anderson | Oct 16, 2014 | Industry News
Demandbase, a provider of B2B marketing cloud solutions, announced the launch of Demandbase Accelerator, a solution designed to gather data from advertising and web site traffic and push it to the Salesforce1 Platform. Announced at Dreamforce 2014, Demandbase Sales...
by Andrew Gaffney, Editorial Director | Oct 15, 2014 | Industry News
The expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing Change Agent,” “Metrics & Analytics,” and “How NOT to be a...
