by Brian Anderson | Oct 2, 2014 | Industry News
Act-On Software and Ifbyphone, a voice-based marketing automation platform provider, announced a partnership intended to add call tracking to Act-On’s list of metrics. The integration is designed to Ifbyphone’s call conversion analytics to Act-On’s...
by Brian Anderson, Associate Editor | Oct 1, 2014 | Industry News
Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say that email marketing is producing ROI for their organization, demonstrating the continued value of the channel to B2B marketers. With the...
by Brian Anderson | Oct 1, 2014 | Solution Spotlight
Socedo is a tool that enables users to leverage social media for lead prospecting and engagement. Socedo is a tool that enables users to leverage social media for lead prospecting and engagement. Features/Functions The solution is designed to help users find...
by Brian Anderson | Sep 30, 2014 | Demanding Views
By Israel Martinez, Product Manager, DNN You want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why is it that things seem to be going in the opposite direction?...
by Brian Anderson | Sep 30, 2014 | Industry News
In a recent survey by marketing research firm Demand Metric, more than 70% of marketers reported that video performs better than other content at producing conversions, yet less than 10% are using video to identify, score and qualify their leads. B2B marketers...
by Brian Anderson | Sep 29, 2014 | Industry News
Uberflip announced that it has integrated with Salesforce Pardot, intending to share contact information collected through the Uberflip Hub to track a prospect’s content consumption. The integration is designed to enable users of both Uberflip and Pardot to...
by Brian Anderson | Sep 26, 2014 | Industry News
ON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars...
by Brian Anderson | Sep 25, 2014 | Industry News
CallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list....
by Kim Ann Zimmermann, Managing Editor | Sep 24, 2014 | Industry News
HubSpot made a number of announcements at its INBOUND 2014 event, including a CRM system and enhanced reporting features, as the company prepares to launch its IPO. HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales...
by Brian Anderson | Sep 24, 2014 | Industry News
Most companies are practicing inbound marketing, and that is true of companies of all sizes. The concentration of inbound marketers peaks (93%) at companies with a marketing budget between $1 million and $5 million annually, according to the 3,570 marketers surveyed...
by Brian Anderson | Sep 23, 2014 | Solution Spotlight
ItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform. ItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social...
by Brian Anderson | Sep 23, 2014 | Demanding Views
By Matt Chittle, Senior VP of Products and Strategy, Amplifinity There are three compelling categories of benefits to an advocacy marketing strategy. The first two are somewhat obvious; the third — not so much. At least not at first. Yet, it’s this third...
