by Brian Anderson | Mar 18, 2014 | Demanding Views
By Jason Stewart, VP of Demand Generation, ANNUITAS Everyone in the B2B marketing space has heard it by now, as it’s the quote that launched a thousand venture money pitch decks… “By 2017 the CMO will spend more on technology than the CIO.” Marketing automation...
by Brian Anderson, Associate Editor | Mar 18, 2014 | Industry News
B2B marketing and sales professionals must work together to meet the ever-changing needs of buyers. To be successful, marketing and sales teams need to personalize their communication with their audiences as they nurture them through the buying cycle. At the 2014...
by Kim Zimmermann | Mar 18, 2014 | Industry News
Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger Sale. The book has appeared on The Wall Street Journal’s Top 10 Business Books list more than a dozen times and has sold 185,000 copies on Amazon....
by Brian Anderson, Associate Editor | Mar 17, 2014 | Industry News
Marketers are always looking to generate more leads, but many leads don’t receive sufficient nurturing to realize their full potential. In a recent webinar, titled Always-On” Marketing: Reaching Prospects Anywhere With Display Advertising And Marketing...
by Kim Zimmermann | Mar 14, 2014 | Industry News
ServiceSource, a recurring revenue management platform and solutions provider, announced that its Scout platform is now available on the Marketo LaunchPoint app marketplace. Scout’s predictive analytics, along with Marketo’s automation capabilities,...
by Alicia Fiorletta, Senior Editor | Mar 13, 2014 | Industry News
At the annual Teradata Marketing Summit, the data platform, marketing application and consulting services company unveiled several solutions, including a real-time mobile marketing automation and interaction manager, as well as new features within its...
by Kim Zimmermann | Mar 13, 2014 | Industry News
LearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs) after implementing cloud-based marketing automation technology from Act-On Software. LearnPad had already been using an email...
by Kim Zimmermann | Mar 12, 2014 | Industry News
Brainshark, a cloud-based business presentations solutions provider, launched Brainshark for Work.com, on the Salesforce1 AppExchange. The integration with Salesforce is designed to improve sales onboarding, training and prospecting, and accelerate overall sales...
by Kim Zimmermann | Mar 12, 2014 | Industry News
TreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution. The new features give users the ability to regulate which partners can access, edit,...
by Kim Ann Zimmermann, Managing Editor | Mar 12, 2014 | Industry News
One of the most challenging tasks for any B2B marketer is making the connection between content and revenue. While traditional metrics such as engagement, unique page views and social shares provide some data on content performance, they fail to identify how specific...
by Kim Zimmermann | Mar 11, 2014 | Solution Spotlight
Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize and model program outcomes and make data-driven planning decisions from a central location. Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize...
by Kim Ann Zimmermann, Managing Editor | Mar 11, 2014 | Industry News
NetApp, a data storage solution company, developed a new product for electronic health records in response to growing demand from the healthcare industry. But the company was having difficulty connecting with the right customer, despite spending more than $100,000 on...
